Director of Fashion Business Education, Fashion Academic and Fashion Business Advisor.
Frederica is a Lecturer, Researcher and Strategist specialising in Fashion Marketing and Entrepreneurship. She teaches across undergraduate and postgraduate courses and has taught at institutions such as the London College of Fashion, Conde Nast College of Fashion Design, Hult International Business School, The University for Creative Arts and Regents University London.
Alongside her academic work, she is the founder of Fashion Business Education, the fashion industry’s first members only social learning platform, and has just launched the first ever accredited fashion law course in the UK.
What does diversity mean to you?
For me it is about recognising that as humans we are all unique and we are to be understood and respected for our differences. Diversity isn’t just about race, but it’s about our physical abilities, religious beliefs, ethnicity, gender, age and much more.
Why do you care about diversity?
I care about diversity because I believe that as individuals we all deserve opportunities, we have every right to be respected and treated fairly. I care also because I find it such a shame that in 2018 we are still campaigning and talking about representation.
How can we build more inclusive communities?
It starts with educating people, first and foremost, and actually explaining to why we need inclusive communities, the importance of it, how it impacts not only our professional lives but our personal lives.
What inspired you to start your current journey?
Working in the fashion industry I was always a minority and I still am. I work in higher education, and 95% of the time I am always the only person of colour in the room. When I tell people I’m a lecturer they are so surprised: “Well done, that must have been so hard to do, how do you find it, are you treated fairly etc.”
I’m often mistaken for being a student or support staff, and it’s disheartening. There is so much talk on why students of colour receive the lowest grades and why engagement isn’t great. This all comes down to how they are treated at school, and also how they are not able to relate to their teachers. Our staff education system does not reflect our students whatsoever and this must change.
Who is your role model?
I have a few! My parents first and foremost, but also women such as Serena Willams, Michelle Obama and Oprah, because they have all worked so hard to achieve great things, and have created opportunities for many other people.
What is your advice to a young person starting their career or entrepreneurial journey?
Learn, enjoy it, stay focused on your own path, build relationships with great people and be nice to everyone you meet because this world is too small. Success is not a destination but it’s a journey, so enjoy the process of it all.