Founder of Fresh Fonts and Flow Supply Co.

Noemi Stauffer is a Swiss-Canadian entrepreneur based in Barcelona. She is the founder and editor of Fresh Fonts, a curated newsletter featuring the newest font releases of independent type foundries, including free and open source typefaces. She is also the founder of Flow Supply Co., an online gallery of beautiful prints and posters that are available to buy directly on artist-owned stores. Both of her projects aim to support and give more visibility to the work of independent designers and illustrators. As reflected in her work, Noemi is naturally fascinated by the intersection of business, design and technology – relentlessly learning about code, web design and growth marketing. She also holds a masters degree in Innovation and Entrepreneurship from ESADE Business School.

What does diversity mean to you?

As an entrepreneur, diversity to me means that the people involved in my projects should come from different professional backgrounds, cultures, communities and minorities. How can a business or organization effectively serve people if it is not representative of it? I feel like it is the role of a business founder to create a culture of trust, inclusion and diversity, and I firmly believe that it is paramount to business success.

What is one thing you wish you knew five years ago?

Something I wish I had known earlier is that being different is your greatest asset. You are a unique person: you have talents, stories, experiences and ideas that no one else has. Don’t be ashamed of them, put them to work. The world needs your ideas and your unique set of skills. Don’t apologize for your style, but instead, embrace it.

What is your advice to a young person starting their career or entrepreneurial journey?

I always get nervous before launching an idea, sending out an issue of the newsletter, or releasing something new. At the last minute, I get this feeling that it’s not good enough, that people won’t like it, that it will make me look bad. If you’re the same, my advice is this – don’t let that fear stop you from sharing your ideas with the world. The only way to know if your idea has an audience is by putting it out there. So share it early and try to see it as a learning experience, to test your assumptions about your idea and gather useful feedback to improve it.