Founder of Moyesa & Co.

Prisca is the Founder of Moyesa & Co., a social-first marketing agency, that helps brands connect with culture using creative concepts and production. Alongside running the agency, Prisca is a Creative Camp Tutor helping students master briefs alongside Ideas Foundation for companies such as BBC, Channel 4 and ITV. Prior to shifting the focus to Moyesa & Co., Prisca got her start consulting freelancers and startups, where she is best known for culturally attuned marketing strategies and creative work across a variety of industries including fashion, music, publishing, poetry, STEM and healthcare.

What does diversity mean to you?

When I think of the word diversity, the first thing that comes to mind is cultural diversity. Diversity that is inclusive of our genetic makeup but more focused on our cultural differences. Because although I am Black, that does not tell you enough about who I am. Being born in France to Congolese parents, yet raised in Dagenham most of my life, tells you a little more about me, my lens and how open I am, by default, to others. So that’s what it has to mean, because minimising it to gender is lazy.

What inspired you to start your current journey?

Luckily, it was to solve a problem. That same problem exists, so my drive is still here, ha! To be honest, there were a few. The lack of culturally diverse thinking with regards to strategy in the realm of marketing, is one. Content at the quality of a TV advert but as consistent as a meme on social, for UK companies of different sizes, is still lacking, so that is the other . I’m here to fill that gap, to go into more detail, Moyesa & Co. is here to bridge the gap between companies and culture. Not the watered-down versions of culture, the versions that are true and unique.
The cultures that feel like home.

How can we build more inclusive communities?

Meditate and be a little bit more selective with when to implement the ego. It all boils down to the gatekeeper and decision makers. Those that prevent things are the ones who can create and engage things. People are knocking on doors, people want to be represented in the audience, panels, boardrooms, online and offline groups, there’s just someone who isn’t willing to listen, and although it’s not personal, it’s a problem.

What is your advice to a young person starting their career or entrepreneurial journey?

Networking is important, but that word does not exist without the word work. Prioritise that. It’s not about being famous, that stuff is so easy and temporary. The grind will get you there aka known by the right people, and without a good personality you will build and lose connections. Yet still don’t live and work to impress anyone. Confused. Good, because that’s exactly what this journey feels like.